TikTok money calculator

How the estimate works

Creator Rewards Program

TikTok’s main payout program for videos pays creators for qualified views on original videos longer than one minute. TikTok doesn’t publish a rate per view. Creators commonly report earnings somewhere around $0.40 to $1.00 per 1,000 qualified views, varying by country, audience and how engaging the video is. The calculator multiplies your monthly views on videos over a minute by that range.

It shows “not eligible yet” until you meet the main published thresholds: at least 10,000 followers and 100,000 views in the last 30 days. You also need to be 18 or over, live in a supported country and have an account in good standing.

Sponsored videos

Brand deals aren’t paid on a fixed scale. A common rule of thumb is $10 to $25 per 1,000 average views for one sponsored video, higher for niches where brands value each customer more, such as finance or software, and lower for broad entertainment. The calculator uses your average views rather than followers, because that’s closer to what a brand actually buys.

What moves the real number

• Audience location. Viewers in some countries are worth more to advertisers than others.
• Engagement. Brands check comments and shares, not only views. Our engagement rate calculator shows yours.
• Usage rights and exclusivity. A brand that wants to run your video as an ad, or stop you working with competitors, should pay more.
• Other income. LIVE gifts, subscriptions, affiliate links and TikTok Shop commissions aren’t included here at all.

A word on buying your way to monetisation

It’s tempting to buy followers to reach 10,000 or views to reach 100,000. It doesn’t work: bought followers don’t produce qualified views, TikTok reviews applications, and fake engagement breaks its rules. Brands increasingly check average views against follower counts too. If you’re building towards earnings, put the effort into the videos; our guide to growing on TikTok organically covers how. Buying makes more sense for presentation, such as a new account that looks empty, and our rules guide explains the risks.

Worked examples

12,000 followers, 6,000 average views, 16 videos a month, half over a minute

Monthly views about 96,000: just under the 100,000 needed in 30 days, so not eligible for Creator Rewards yet. A sponsored video at this level works out at roughly $60 to $150 by the rule of thumb, before niche adjustment.

50,000 followers, 30,000 average views, 20 videos a month, most over a minute

Monthly views about 600,000, of which roughly 540,000 on longer videos. At $0.40 to $1.00 per 1,000 qualified views that’s about $216 to $540 a month, and in practice often lower because not every view qualifies. One sponsored video: around $300 to $750.

3,000 followers, 1,500 average views, 10 videos a month

Not eligible for Creator Rewards. Sponsorships at this level are commonly product gifts or small fees, roughly $15 to $40 by the rule of thumb, and affiliate links or a TikTok Shop can make more sense than one-off deals.

Other ways TikTok creators earn

• TikTok Shop affiliate commissions, earned by tagging products in videos and LIVEs, where available.
• LIVE gifts from viewers, for creators 18 and over.
• Subscriptions for eligible creators, giving subscribers extra perks.
• Selling your own products or services, where TikTok is the shop window rather than the payer.

For many small and mid-sized creators, the last one earns more than all of TikTok’s own programs combined.

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