TikTok engagement rate calculator

How to use it

1. Pick one video. Open it in the app. Views are under the video in your profile grid; likes, comments, saves and shares are on the right-hand side.
2. Type the numbers. You can write 12.4K or 1.2M exactly as TikTok shows them.
3. Add followers if you like. You’ll also get the rate by followers, which brands sometimes ask for.
4. Or fill it in from an account. Type a public username and press Fetch to average the account’s recent videos.

The formula

Engagement rate by views = (likes + comments + shares + saves) ÷ views × 100. A video with 12,000 views, 640 likes, 35 comments, 20 shares and 48 saves has 743 interactions, so 743 ÷ 12,000 × 100 = 6.19%.

Engagement rate by followers swaps views for your follower count. On some other platforms that’s the standard measure, but on TikTok most viewers come from the For You feed and don’t follow you. A video can easily reach five times your follower count, which pushes the follower-based figure up, or reach only a fraction of it, which pulls it down. That’s why the main result here is per view.

Using the number well

• Compare like with like. A 15-second joke and a five-minute tutorial behave differently. Compare videos of the same type.
• Wait a few days. Views often keep coming after likes slow down, so a brand-new video’s rate drifts.
• Watch the trend. Average your last ten videos each month and see which way it moves.
• Shares and saves matter. They suggest a video is worth passing on or coming back to, which is the kind of response TikTok tends to reward.

What bought followers and views do to the rate

Bought followers don’t interact, so your rate by followers drops when the count rises; your rate by views doesn’t change. Bought views lower the rate by views on that video, because the interactions stay the same while the views go up. If you’re buying views for a video you’ll show to brands, adding a modest likes package keeps the ratio in a believable range. Our guide to buying safely explains the trade-offs.

Worked examples

A small account with a video that travelled

800 followers, a video with 24,000 views, 1,900 likes, 60 comments, 85 shares and 210 saves. Interactions: 2,255. By views: 9.40%, a strong video. By followers: 281.88%, which only tells you the video reached far beyond the people who follow the account. That’s why the per-view figure is the headline.

A larger account with a routine video

40,000 followers, 6,500 views, 220 likes, 12 comments, 4 shares, 9 saves. Interactions: 245. By views: 3.77%, within the typical range. By followers: 0.61%. Low by followers, but most videos from accounts this size reach a fraction of their followers.

Averaging a month

Run the calculator on your last ten videos, or use Fetch to average recent videos automatically, and write the number down. Next month, do the same. A rising per-view rate means your videos are landing better, whatever happened to your follower count.

Which number brands ask for

Brands and agencies vary. Some still ask for engagement by followers because it’s what they use on other platforms; others ask for average views and engagement by views, which suits TikTok better. If you’re putting together a media kit, include both, plus your average views over the last 30 days, and say how you calculated them. Being transparent about method is more convincing than a big number with no explanation. Our guide to TikTok engagement rate covers each formula in depth.

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